Leadership Principles

Leadership Principles

The leadership principles define how E-menage conducts its operations, how its leaders guide their teams, and ensure that the customer remains at the heart of every decision. Amazon’s distinctive culture, built on these principles, drives us to be fully committed to achieving our goal: to become the most customer-centric company, the employer of choice, and the safest workplace globally.

 

Customer Obsession

Leaders always prioritize the customer’s best interests and act in accordance with this principle. They continually strive to earn and maintain customer trust. While remaining vigilant against the competition, their primary focus remains the customer.

Personal Commitment

Leaders are fully committed on a personal level. They take a long-term perspective and do not compromise this vision for immediate gains. Their actions extend beyond their own team to encompass the entire company. They never use the excuse, "It's not my responsibility."

Invent and Simplify

Leaders expect their teams to be innovative and creative, while constantly striving to simplify processes. They remain attentive to the external environment, actively explore new ideas, and don't limit themselves to concepts developed exclusively in-house. Innovation also means accepting that they may sometimes be misunderstood at first.

Often Being Right

Leaders are often right. They possess solid knowledge and demonstrate sound judgment to support their decisions. They seek out different perspectives and question their own beliefs.

Learn and Be Curious

Leaders display constant curiosity and a continuous desire to improve. They actively seek out new opportunities and proactively explore them.

Recruiting and Developing the Best

Leaders set high standards for every recruitment and promotion in terms of performance. They identify outstanding talent and support its growth within the organization. Committed to developing future leaders, they take their mentoring responsibilities seriously. We work for our teams by developing career development tools, such as "Career Options."

Raising the Bar Ever Higher

Leaders consistently set ambitious standards, sometimes deemed unattainable by some. They continually reinforce these criteria for excellence and encourage their teams to deliver superior products, services, and solutions. They ensure that defects are corrected quickly and that problems are resolved permanently.

Think Big

Limiting one's vision leads to a self-fulfilling prophecy. Leaders define and share a high overall ambition that motivates the achievement of results. They embrace innovative thinking and seek original solutions to better meet customer needs.

Focus on Action

Speed is essential in business. Many decisions and actions can be changed later and don't require in-depth analysis. We encourage taking calculated risks.

Control and Optimize Costs

Accomplish more with limited resources. Constraints stimulate ingenuity, autonomy, and creativity. Success doesn't depend on team size, available budget, or fixed costs.

Earn Trust

Leaders practice active listening, communicate transparently, and respect others. They are self-critical, even when it's uncomfortable. They hold themselves and their teams to high standards, constantly comparing themselves to the best.

Analyze in Depth

Leaders intervene at all levels, pay attention to the smallest details, conduct regular checks, and adopt a critical stance when faced with discrepancies between data and statements. No task escapes them.

 

Having Guts, Challenging, and Committing

Leaders are responsible for challenging decisions when they disagree, while respecting others, even if it's a delicate situation. They demonstrate strong convictions and great perseverance, not giving in simply to maintain social harmony. Once a decision is made, they dedicate themselves fully to it.

Getting Results

Leaders prioritize the essential aspects of their missions and complete them on time while ensuring quality. Despite obstacles, they seize every opportunity and never give up.

Becoming the World's Best Employer

Leaders strive daily to build a safer, more efficient, inclusive, and equitable work environment. They exercise their leadership with empathy, value their work, and encourage others to do the same. They constantly ask themselves: Are my employees progressing? Are they empowered? Are they ready to meet future challenges? Their commitment is to support the success of everyone, whether at Amazon or elsewhere.

Success Comes with Significant Responsibilities

We started small in a garage, but have since come a long way. Today, we are an influential company with a significant impact on our environment. Aware of our imperfections, we cultivate humility and remain vigilant about the consequences, even indirect ones, of our actions. Society, the planet, and future generations expect us to constantly improve. Every day must be driven by the desire to progress, to do more and better for our customers, colleagues, partners, and the world. We must always end the day believing we can do better tomorrow. Leaders create more than they consume and ensure they leave the environments they touch in a better state.